It’s a surprise to hear that the biggest reason to hold an event in the U.S. mainland and Canada is to generate revenue.
According to Eventbrite, this is followed by education and training, then fundraising and “charitable donations.”
Marketing and promotion take up 43% of all budget allocations, but 89% of those surveyed listed “reaching new attendees” and “securing speakers and sponsors” among their top challenges, for events of all sizes and audiences. …
Eventbrite — the ticketing and event platform — released The Pulse Report in February on its website, with survey data from 1 . . .
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