Small businesses can lead in branding Guam

BY TIM MURPHY

How can we, as small businesses, have an impact on tourism? Do we have a chance to taste a slice of the tourism industry pie?

  We are all aware of the economic benefits of tourism to the entire island, regardless of our direct involvement. As a community and, specifically, as small businesses, we must create an environment within our own establishments that promotes a positive, unique and memorable experience.

  Tourists are no different from our local clientele in that they want the same level of satisfaction from the product or service they purchase. They are . . .

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