GVB forms Japan market recovery plan

GVB forms Japan market recovery plan

BY LARA OZAKI

Journal Staff

To address the ongoing decrease in Japanese tourism to Guam, the Guam Visitors Bureau is formulating a Japan market recovery plan, which includes a mega-familiarization tour, or megafam, of around 500 tour agents, partners and media members from Japan in November. Together with the #instaguam campaign for Instagram and the 50th anniversary of Japanese tourism to Guam campaign for 2018, GVB hopes to revamp its marketing strategies, not only for Japan but for all source markets, William Nault, general manager of Rakuten Travel Guam Inc., board director for GVB and chairman of . . .

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