Reinvest in the Japanese visitor market

While Guam’s overall arrival statistics have consistently been something to celebrate — with the past five years among the top 10 banner years — one number is quietly shrinking below the desired level: the Japan market share.

Tourism officials made a smart decision to diversify our tourism source markets so that unfortunate economic factors or natural disasters in Japan would not deal such a blow to our tourism-based economy. Therefore, a primary objective outlined in Guam Visitors Bureau’s Tourism 2020 plan was to diversify the market mix and have a less dominant primary market. In doing so, the plan . . .

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