Every public relations and marketing professional I know juggles multiple projects and tries to keep pace with new technologies and trends while ceaselessly cranking out those messages that help build our brands. This explains why most of us are on the hyperactive side; we thrive in a busy atmosphere respond best to deadlines and love coming up with those creative ideas. A lot of us wear both the marketing and public relations hats; some also wear grants management and sales hats. Whatever the case may be none of us can ever rest on our laurels. The moment one project is . . .
This content is available only to subscribers. If you are a member, please log in.