The real funding strategy that works

You have an idea for a product or service and want to start a company or maybe you already have a company and you are thinking about launching a new product line. Either way you need capital to make it happen but how do you get the funding required? If you attend your typical MBA class on startup businesses or entrepreneurial starter program you'll likely be told to write a business plan and shop it to angel and venture investors right? Not in the real world . . .

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