Branding and why it’s important to your business

We've all heard it; many companies talk about it and some of our companies do a good job with it. The "buzz word"" I am talking about is ""branding."" According to the American Marketing Association brand is defined as a ""name term sign symbol or design or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers . . .

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